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Mission, Vision and Values


Our mission is to capture the elegance of the royalty that all women hold within through jewelry that serves as a storyteller. Reina (Queen) energy is a way of life. She is an innate humble leader, advocate for humanity, self-love and resilience. La Reina is a force to be reckoned with! We hope that our pieces will help you share your story while empowering you by wearing your Reina (Queen) Energy close to your heart. Enjoy yourself, queen, you deserve it!

Values That Guide Us

Customer Service

Whether you have an issue with an order or simply fall in love with our packaging, we warmly invite our customers to reach out to us. We want to make sure every order is fully satisfying to each one of our customers.


Through La Reina Charm, we strive to hope to bring women of all races together in unity, regardless of belief, status, or culture. We believe you are all queens, and that humanity is the best religion!


The quality of our jewelry is critical to us. That’s why each piece comes with high-quality real 14k or higher gold plating, gold-filled, or gold vermeil. Our custom limited designs are made with .925 sterling silver as the base and are plated with 1 micron or higher of 18k gold. For reference, luxury brands use 1 micron or higher as well. This approach ensures our jewelry lasts far longer than a year and many more years with proper care.

We value ourselves with the beautiful quality jewelry we provide at affordable prices much less than solid gold. That is why our pieces are no less than 1 micron. 

Our Promise to YOU!

We promise our customers that their purchase makes a difference. To live up to this promise, we give back 10% of profits of select Limited Edition pieces to relief efforts to continually support women, orphan children and villages around the world. Annually we will compile proceeds and send to specific organizations/causes and a confirmation posted on our social channels. 

A few of the many causes we support include:
We invite you to start shopping with La Reina Charm by exploring our top sellers and exclusive designs. Enjoy yourself, queen, you deserve it!